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Sip Wines is our big dream.
We want to change the way consumers not only purchase wine, but also understand and appreciate the wine industry.
Sip Wines is a celebration of the diverse group of individuals and families who grow our grapes
and produce our wines. Care to join the festivities?
In a world where so much is automatized on a massive scale, it’s easy to forget the sheer amount
of work that goes into smaller, “artisanal” production. The wineries we work with aren’t mass market,
and while they do benefit from new technology, they also pour their hearts, souls, and time into making
their wine--some of them even stomp their grapes by, well, foot. We believe it shows in the quality and
character of the wine they produce.
One of the main reasons these local wineries don’t get more national attention is because they don’t
have the resources or bandwidth, not because they don’t deserve it. It takes a hefty marketing budget
and typically at least one dedicated employee to design and implement wide-reaching campaigns and attract
publicity. Similarly, most wine drinkers lack the time and resources to find small independent wineries.
The result? A huge, tragic web of missed wine connections.
That’s where we come in: we use our time and resources to make the connections between the wineries and you.
We’re not pretending to know you personally, but if you’re shopping with Sip Wines, we think it’s
safe to say that you’re looking for something outside mass market. That’s where being a “conscious consumer”
plays a role. If you’re not familiar with the term, conscious consumption simply means engaging in the economy
with more awareness of how your consumption impacts society at large. Our goal is to facilitate your conscious
consumption of wine, by giving you easy access to wineries whose values align with your own. Your wine can taste
good and do good at the same time.
We’re chasing the “triple bottom line.” In the social enterprise world, this means that a company
is able to achieve the holy trinity of social impact, profit (because, let’s be real, we can’t
keep going without it), and environmental sustainability. In a nutshell, we want to do some business,
but more importantly, do good. Also, we like wine.