Our Mission

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Small wineries. Big dreams.

Sip Wines is our big dream.

We want to change the way consumers not only purchase wine, but also understand and appreciate the wine industry.

Sip Wines is a celebration of the diverse group of individuals and families who grow our grapes and produce our wines. Care to join the festivities?

Drawn image of wine bottles in ice bucket
Drawn winemaker scooping grapes

Making good (and meaningful) wine is hard work

In a world where so much is automatized on a massive scale, it’s easy to forget the sheer amount of work that goes into smaller, “artisanal” production. The wineries we work with aren’t mass market, and while they do benefit from new technology, they also pour their hearts, souls, and time into making their wine--some of them even stomp their grapes by, well, foot. We believe it shows in the quality and character of the wine they produce.

We want to make the connections…

One of the main reasons these local wineries don’t get more national attention is because they don’t have the resources or bandwidth, not because they don’t deserve it. It takes a hefty marketing budget and typically at least one dedicated employee to design and implement wide-reaching campaigns and attract publicity. Similarly, most wine drinkers lack the time and resources to find small independent wineries. The result? A huge, tragic web of missed wine connections.

That’s where we come in: we use our time and resources to make the connections between the wineries and you.

Drawn image of Clay Heins wine tasting
Drawn image of Justine DiPrete holding wine carafe and glass

…so you can be a “conscious consumer"

We’re not pretending to know you personally, but if you’re shopping with Sip Wines, we think it’s safe to say that you’re looking for something outside mass market. That’s where being a “conscious consumer” plays a role. If you’re not familiar with the term, conscious consumption simply means engaging in the economy with more awareness of how your consumption impacts society at large. Our goal is to facilitate your conscious consumption of wine, by giving you easy access to wineries whose values align with your own. Your wine can taste good and do good at the same time.

What’s in it for us?

We’re chasing the “triple bottom line.” In the social enterprise world, this means that a company is able to achieve the holy trinity of social impact, profit (because, let’s be real, we can’t keep going without it), and environmental sustainability. In a nutshell, we want to do some business, but more importantly, do good. Also, we like wine.

Drawn image of Scott Praefke drinking wine